Mindride
Next-generation experiential entertainment.

Award-winning experiential company MINDRIDE has worked in collaboration with clients such as GOOGLE/YOUTUBE, WALT DISNEY IMAGINEERING, AUDI, R/GA, THE AD COUNCIL, MGM/UA, and the MARK BURNETT COMPANY. Currently, CXO and Founder Yehuda Duenyas is Producer and Creative Director of a new format YouTube Red series called Fight of the Living Dead, an immersive Zombie reality-game experience.

Mindride creates startlingly unique immersive experiences. They combine a deeply human creative vision with a cutting edge technological perspective. An artist-driven company, Mindride's hybrid techniques for next-gen story-telling emerge from their passion and 20+ years of experience in the arenas of large-scale events, interactive technology, ride-design, gaming, virtual and augmented reality, neuroscience, physical computing and creating visionary immersive theatrical experiences around the world. To conjure the most transcendent human experiences, Mindride ventures a step beyond the possible, into the impossible.

Mindride designed the production, live experience, and technology for the Ad Council and R/GA'a Love Has No Labels campaign which went viral in March 2015 with over 1.5 Billion media impressions online. Love Has No Labels won an Emmy, 8 Cannes Lions, 11 Clio Awards, and 2 Facebook awards among other awards internationally.

Mindride is also known for creating THE ASCENT, the first mind-controlled flying experience driven by a custom EEG bio-interface for a physical ride.

Technically, Mindride is well versed in motion capture (MVN), Max/MSP, C, C++, Objective C, Java, Javascript, Python, VR platforms, Unity, Unreal Engine, Maya, various computer vision skills, Processing, audio synthesis and engineering, micro-controllers, and embedded systems.