The Ogilvy & Mather Verge 2013 summit explored the "connected life" through the theme of Devices & Desires. An audience of 200 thought leaders and practitioners from the worlds of technology, media, entertainment, mobility, communications and marketing explored how the digital has changed behavior, what the future of entertainment is, and the impact of global mobility on our lives. Ogilvy & Mather hosted a lively discourse on how connected people, homes and businesses are changing the world, through the lens of human insight.
Lucy Hood, President/COO of the Television Academy, spoke on "The Future of Entertainment". After her presentation, Lucy talked to ogilvydo about the importance of finding what your consumer is passionate about and making that connection; why my TV needs to know me as well as Amazon; why creative content is more important than ever; the need to perfect the eco-system of delivery for the best experience and whether we are becoming device and portal agnostic.
Watch the 5-minute interview here.
Lucy Hood Post-Interview Conversation at Verge 2013
Television Academy President/COO Lucy Hood spoke with ogilvdo at the Verge 2013 conference.
